Twilight Emerges As Retail’s Great Savior

According to New York Magazine Twilight has saved Hot Topic from retail death. Thanks to the Twilight merchandise they've been selling, Hot Topic's sales keep incresing every month since the movies release in November. This welcome break from never-ending economic doom and gloom is brought to you by Twilight, the movie responsible for boosting Hot Topic's sales 11.4 percent in the third quarter. What? Yes. Twilight merchandise has saved Hot Topic from bloody retail death in the economic downturn. Just look at the numbers:

The mall-based retailer’s comparable-store sales were negative from the second quarter of 2005 until October 2008. They have risen each month since then, increasing 6.5 percent in November, 4.3 percent in December, 6 percent in January and 10.8 percent last month.


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Source: NewYorkMagazine

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