Twilight is saving the Economy of America

If America is composed of teenagers or perhaps, Twilighters, then we would probably be out of recession in no time. According to the New york Times, sales at most stores plummeted last month, however, the teenage retailer Hot Topic enjoyed a 6.5 percent gain, thanks mostly to brisk sales of gear inspired by “Twilight,” the teenage vampire movie.

As the nation’s retailing landscape has deteriorated, Hot Topic is one of a handful of chains that seem to be coming out ahead. The most obvious winners are discounters like Wal-Mart Stores and BJ’s Wholesale Club, which are helping American families trade down to cheaper merchandise. But another, more surprising group of beneficiaries has emerged: niche chains that cater to teenagers and young adults.


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Source: NY Times

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